Amy Rashina and Prem Anan welcoming guests at GOFLEX EVENTS in Kuala Lumpur
OUR STORY

Built to move
people forward.

GOFLEX EVENTS is a corporate training provider in Malaysia, founded in Kuala Lumpur in 2022 — now spanning corporate training, team building and corporate events.

GOFLEX EVENTS (M) SDN. BHD. Kuala Lumpur · Malaysia
HRD Corp Registered Training Provider KL Gateway Mall, Bangsar South Trusted by 500+ companies
01
Where It Started

A simple idea.
A clear purpose.

GOFLEX EVENTS was established on 1 November 2022 by Amy Rashina with a vision to create meaningful, practical learning experiences.

Corporate training was at the heart of the business: helping organisations develop people, strengthen workplace capability and create learning that could be applied beyond the training room.

As client needs evolved, GOFLEX expanded into team building and professionally managed corporate events while keeping people, purpose and practical execution at the centre.

GOFLEX EVENTS beginning and early activities in 2022
2022 The Beginning
The Journey

4+ years.
One continuous evolution.

From the first GOFLEX event to corporate training, team experiences, recognition and larger-scale event delivery.

2022
01 / THE BEGINNING

GOFLEX EVENTS
is established.

GOFLEX EVENTS was founded on 1 November 2022 with a vision to create impactful learning and development experiences.

December 2022 “Mingling with Entrepreneurs” became one of the company's first business networking experiences.
WATCH Mingling with Entrepreneurs December 2022
2023
GOFLEX EVENTS corporate training program in 2023
02 / FIRST BREAKTHROUGHS

Corporate training
takes shape.

March

First public training session.

May

Women Entrepreneurship Award 2023.

July

First in-house “SALES WARRIOR” program for Healthlane Pharmacy.

Year End

Nearly 500 employees trained.

2024
03 / SCALING

More programs.
More organisations.
Greater reach.

Growth

Expanded the operational team and training modules.

August

Distinguished Emerging Leader Award in Education and Human Resources Development.

Sep–Oct

Expanded team-building delivery, including a program at Cyberview Resort.

Year End

More than 1,500 employees trained.

GOFLEX EVENTS team building program in 2024
2025
GOFLEX EVENTS receiving the Golden Bull Award 2025
RECOGNITION Golden Bull Award 2025 Fast Moving Business
04 / EXPANSION

Learning expands
into corporate experiences.

GOFLEX expanded its capabilities into broader event planning and end-to-end corporate event management, supporting conferences, business events, networking functions and corporate experiences.

2026
05 / TODAY

Bigger capability.
Stronger partnerships.

GOFLEX entered its next stage through strategic collaboration with Clever Desk Group, combining complementary capabilities across training, events, strategy and execution.

CORPORATE EVENT MILESTONE Mitsubishi Power

GOFLEX EVENTS served as strategic delivery partner for Energy Forward, an industry engagement with Mitsubishi Power at Mandarin Oriental Kuala Lumpur. The event was featured on Astro Awani.

GOFLEX EVENTS and Clever Desk Group at the Mitsubishi Power corporate event in Kuala Lumpur
2026 · ENERGY FORWARD

From learning
to experiences.

Mitsubishi Power · Mandarin Oriental Kuala Lumpur

THE STORY CONTINUES →
02
Our Direction

The people behind
the beginning.

Amy Rashina, Founder of GOFLEX EVENTS
FOUNDER

Amy Rashina

“Training should create real impact beyond certificates.”

Amy's vision is centred on practical learning that strengthens capability, confidence and workplace performance, while helping develop a future-ready workforce.

Prem Anan, Co-Founder of GOFLEX EVENTS
CO-FOUNDER

Prem Anan

“Great ideas need trust, execution and real value.”

Prem brings strategic perspective and execution experience to GOFLEX's growth across corporate learning, events and long-term business partnerships.

01
VISION

Learning that moves people and organisations forward.

To support individuals and organisations through impactful learning experiences that strengthen capability, improve performance and contribute to sustainable growth.

02
MISSION

Bridge the gap between potential and performance.

Through practical training, tailored solutions and professional execution, GOFLEX aims to help people and organisations become more capable, confident and future-ready.

03
Beyond Business

Growth should leave
something behind.

GOFLEX EVENTS community support activities in Malaysia
COMMUNITY

Creating value beyond business.

GOFLEX supports community initiatives that contribute positively to people, education and wider society.

GOFLEX EVENTS supporting sustainability and education initiatives with SEGi College
EDUCATION & SUSTAINABILITY

Connecting learning with real-world experience.

GOFLEX EVENTS has supported initiatives with SEGi College that help connect education, practical exposure and responsible future-focused development.

RESPONSIBILITY

A wider responsibility.

GOFLEX's community direction also includes support for responsible practices and animal welfare in Malaysia — we donate 1% of every successful training fee to animal shelter homes. See our charity work.

04
Our Team

Different strengths.
One team.

We're always glad to meet good people. Explore careers at GOFLEX EVENTS.

Georg Chmiel, Chairman of GOFLEX EVENTS
Georg Chmiel Chairman
Amy Rashina, Founder of GOFLEX EVENTS
Amy Rashina Founder
Prem Anan, Co-Founder of GOFLEX EVENTS
Prem Anan Co-Founder
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Right Training or Event?

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