Understand the generation
Separate useful generational patterns from stereotypes, life stage and individual personality.
GEN Z LEADERSHIP TRAINING · KUALA LUMPUR
Managing Gen Z With Confidence
A two-day Managing Gen Z training program in Kuala Lumpur for managers, HR and business leaders who want younger employees to perform, stay and grow without lowering standards. Led by Generation Z expert, researcher and bestselling author Laura Bas.
Self-Pay Early Bird: RM 3,150
Save RM350 · Until 30 September 2026
Registering through your company?
This program is HRD Corp Claimable
for eligible employers, subject to approval and prevailing requirements.
How does the HRD Corp claim process work? →
Laura Bas
Generation Z Expert · Researcher · International Speaker · Author
Hosted in Malaysia by GOFLEX EVENTS
4.8★
Google Rating
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Google Reviews
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Companies Served
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Years Experience
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Training Programs
The leadership challenge
"Because I said so" doesn't work with Gen Z
Four generations can now be working in the same team, shaped by different experiences of work, communication, authority and career.
Managers can easily get caught between two extremes: tightening control and losing engagement, or over-accommodating and weakening accountability.
The better approach is understanding what shapes younger employees while keeping expectations, boundaries and performance standards clear.
These two days turn Generation Z research into practical leadership actions managers can use immediately.
What you'll walk away with
Practical Gen Z leadership training for today's managers
Understand the generation, attract and onboard young talent, strengthen retention and lead with clearer expectations, feedback and accountability.
Attract & onboard
Review recruitment, employer branding and onboarding through the eyes of a young professional.
Engage & retain
Understand how connection, recognition, autonomy, growth and trust influence engagement.
Lead with clarity
Set expectations, define outcomes and create freedom within clear boundaries.
Feedback & accountability
Give useful feedback while developing independent judgment and maintaining responsibility for performance.
Safety with standards
Build psychological safety without avoiding difficult conversations, boundaries or underperformance.
The person leading the room
Laura Bas
Laura Bas is an international speaker, Generation Z expert, author and researcher. She helps organisations understand how younger generations are changing work, leadership, talent and communication, and turns that insight into practical business action.
Laura conducted the largest qualitative study on Generation Z in the Dutch workplace and translated her research into the bestselling management book The GenZcyclopedia.
At 24, Laura represented the voice of her generation at the United Nations as Youth Ambassador for the Dutch Ministry of Foreign Affairs.
At 25, she delivered a TEDx Talk.
Today, Laura delivers more than 100 keynotes, lectures and training sessions worldwide each year while advising organisations on Generation Z, multigenerational leadership and talent strategy.
250K
followers across social platforms
100+
keynotes & trainings worldwide each year
#7
bestselling management books of 2025
1
largest qualitative Dutch Gen Z workplace study
Selected global clients
Trusted by leading global organisations
Laura has worked with international organisations and brands across technology, consumer goods, mobility, financial services, public institutions and global policy.
These organisations are from Laura Bas's published international client portfolio and are not presented as GOFLEX EVENTS clients.
Meet Laura Bas
Research meets the realities of today's workplace
Laura brings Generation Z research to life through practical stories, workplace examples and conversations leaders recognise from their own teams.
01
Understand Gen Z
Look beyond stereotypes and understand what is actually shaping younger employees at work.
02
Lead with clarity
Build trust and autonomy without lowering expectations or accountability.
03
Turn insight into action
Apply the thinking to recruitment, retention, feedback, performance and everyday leadership.
Join Laura in Kuala Lumpur
30 November & 1 December 2026
View Registration Options
See Laura on stage
Laura's TEDx Talk
Watch Laura speak about recognising and empowering tomorrow's leaders.
How you'll learn
Not two days of sitting through slides
Laura combines research with practical frameworks, workplace cases, group discussion and direct application to the challenges participants are already facing.
Research, not stereotypes
Research-based presentations help participants understand Gen Z and wider generational dynamics.
Real workplace discussions
Explore challenges participants are already experiencing with younger employees and teams.
Practical exercises
Apply the thinking to recruitment, onboarding, feedback, autonomy, performance and retention.
Leadership scenarios
Work through situations involving coaching, accountability, flexibility and psychological safety.
Personal action planning
Translate the learning into concrete actions for your own leadership and organisation.
The goal is simple: leave with ideas you can actually use when you return to work.
What keeps young talent engaged
What gives young employees energy and what drains it
Laura's workplace research highlights several factors that can strengthen engagement and others that can create unnecessary frustration.
⚡ Key energisers
- Connection - relationships and belonging.
- Recognition - useful feedback and appreciation.
- Autonomy - ownership within clear boundaries.
- Growth - opportunities to learn and progress.
- Trust - confidence from managers and the organisation.
🪫 Common drainers
- Lack of clarity - unclear expectations and priorities.
- Inefficiency - unnecessary friction and processes.
- Outdated systems - tools that slow work down.
- Decision delays - slow or unclear decisions.
- Rigid hierarchy - hierarchy without clear added value.
Core principle: understand the generation, lead the individual.
Program outline
Two practical days, 9:00 AM - 5:00 PM
30 November & 1 December 2026 · Kuala Lumpur
DAY
01
30 November 2026
Understand, Attract & Retain Gen Z
Understand what shapes Gen Z, strengthen recruitment
and onboarding, and identify what helps young talent stay.
View Day 1
Understand, Attract & Retain Gen Z
Understand what shapes Gen Z, strengthen recruitment and onboarding, and identify what helps young talent stay.
09:00 - 09:30
Opening, Expectations & Generational Check-In
Participant expectations, assumptions and the biggest challenges people are facing with younger employees.
09:30 - 10:30
Understanding Gen Z: What Shaped This Generation?
Upbringing, technology, education, societal change and expectations around work, authority and career.
10:30 - 10:45
☕ Morning Break
10:45 - 12:30
Recruitment & Onboarding Young Talent
Employer branding, candidate experience, trust, realistic expectations and stronger onboarding.
12:30 - 13:30
🍽️ Lunch
13:30 - 14:15
Recruitment & Onboarding in Practice
Manager involvement, buddy systems, early objectives, development conversations and the employee experience.
14:15 - 15:15
Retaining Gen Z: What Makes Young Talent Stay?
Connection, recognition, autonomy, growth and trust.
15:15 - 15:30
☕ Afternoon Break
15:30 - 16:30
Retaining Gen Z: Removing the Drainers
Identify workplace friction that can contribute to disengagement.
16:30 - 17:00
Retention Strategy & Day 1 Action Plan
Turn the day's insights into practical improvements for your own organisation.
DAY
02
1 December 2026
Leading Gen Z With Confidence
Move from control to coaching while strengthening
feedback, accountability, performance and
multigenerational teamwork.
View Day 2
Leading Gen Z With Confidence
Move from control to coaching while strengthening feedback, accountability, performance and multigenerational teamwork.
09:00 - 09:30
Day 1 Recap & Leadership Reflection
Reflect on how your own leadership behaviour may influence engagement or frustration.
09:30 - 10:45
From Control to Coaching
Freedom within boundaries, output-focused leadership, clear expectations and knowing when to coach, direct or delegate.
10:45 - 11:00
☕ Morning Break
11:00 - 12:30
Feedback, Performance & Accountability
Expectations, one-to-ones, useful feedback, difficult conversations and underperformance.
12:30 - 13:30
🍽️ Lunch
13:30 - 14:30
Psychological Safety Without Lowering Standards
Create room for questions, disagreement and mistakes while maintaining boundaries, accountability and performance expectations.
14:30 - 15:15
Leading Across Generations
Communication, hierarchy, autonomy, knowledge transfer and common team standards.
15:15 - 15:30
☕ Afternoon Break
15:30 - 16:15
Leadership Lab: Real Workplace Cases
Apply the frameworks to performance, feedback, flexibility, motivation, career expectations, conflict and retention.
16:15 - 16:45
From Insight to Action
Build your personal Gen Z Leadership Action Plan.
16:45 - 17:00
Closing Discussion & Q&A
Ready to join Laura in Kuala Lumpur?
View Registration Options
Who it's for
Built for people who lead people
- Business leaders and senior managers
- Middle managers, people managers and team leaders
- HR leaders and HR professionals
- Learning & Development professionals
- Talent, recruitment and employer branding teams
- Leaders responsible for graduates and emerging talent
What organisations say
Feedback about Laura
Published feedback from organisations that have engaged Laura for talks, workshops and team sessions.
★★★★★
Laura's interactive session gave our recruitment team new ideas and inspiration for approaching Gen Z recruitment differently.
★★★★★
Laura created an engaging dialogue between specialists from different generations and held the group's attention from beginning to end.
★★★★★
Enthusiastic, clear and full of useful insights. Laura gets people thinking regardless of which generation they belong to.
Testimonials condensed from published feedback on Laura Bas's official material.
Registration
Two registration routes
Paying personally? Use Self-Pay. Registering through your employer? Use the HRD Corp Claimable company route.
Individual Self-Pay
Pay online securely through Billplz
OR
Company / Employer
HRD Corp Claimable registration route
HRD Corp Claimable
RM 3,500
per participant
For employees being registered and sponsored by their organisation. Contact GOFLEX EVENTS for the company registration and HRD Corp claim documentation route.
- Program is HRD Corp Claimable
- GOFLEX EVENTS is an HRD Corp Registered Training Provider
- Suitable for one employee or company groups
- GOFLEX can provide the relevant training documentation
- HRD Corp claims remain subject to employer eligibility, levy availability, grant approval and prevailing HRD Corp requirements.
Standard RM 3,500
RM 3,150 per pax
Save RM350 · 10% off
Self-Pay Early Bird ends 30 September 2026
RM 3,500 per pax
For individuals paying personally. Complete your registration online and continue to Billplz for secure payment.
- Two full training days
- Program workbook and materials
- Certificate of attendance
- Lunch and refreshments included
- Secure online payment through Billplz
- This is the personal self-pay route. If your employer will sponsor the training or use HRD Corp levy, choose the HRD Corp / Company Registration option instead.
Sending 3 or more participants from the same company?
Contact GOFLEX about company group registration
.
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Delivered in Kuala Lumpur by GOFLEX EVENTS
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Good to know
Frequently asked questions
When and where is the program?
Managing Gen Z With Confidence runs on 30 November & 1 December 2026 in Kuala Lumpur from 9:00 AM to 5:00 PM. The exact Kuala Lumpur venue is TBC and will be confirmed by GOFLEX EVENTS.
Is this program HRD Corp Claimable?
Yes. Managing Gen Z With Confidence is an HRD Corp Claimable program and GOFLEX EVENTS is an HRD Corp Registered Training Provider.
If your organisation is sponsoring your registration, contact GOFLEX EVENTS using the HRD Corp / Company Registration option rather than the individual self-pay checkout.
Claims remain subject to employer eligibility, levy availability, grant approval and prevailing HRD Corp requirements.
How does the Self-Pay Early Bird price work?
Individual self-pay registration is RM3,150 per pax until 30 September 2026. This is a 10% saving of RM350 from the standard RM3,500 price. After the Early Bird period, the individual self-pay price returns to RM3,500.
The Early Bird offer applies to the individual self-pay registration route. Employer-sponsored participants should use the HRD Corp / Company Registration route.
What's included?
Your registration includes two full training days, program workbook and materials, certificate of attendance, lunch and refreshments.
What's the difference between Self-Pay and HRD Corp registration?
Self-Pay is for participants paying personally through Billplz.
HRD Corp / Company Registration is for employer-sponsored participants and organisations intending to use the applicable HRD Corp claim route.
If you are unsure which route applies, contact GOFLEX EVENTS before making payment.
Can I transfer my seat to a colleague?
Contact GOFLEX EVENTS before the program if you need to change the participant attending under your registration. Any change remains subject to confirmation by GOFLEX EVENTS.
Can my company send several participants?
Yes. If your organisation plans to send three or more participants, contact GOFLEX EVENTS for company group registration.
30 November & 1 December 2026 · Kuala Lumpur
Lead the next generation with confidence
Two practical days with Laura Bas.
Paying personally?
Self-Pay Early Bird RM 3,150
until 30 September 2026
Self-Pay RM 3,500
Registering through your company?
HRD Corp Claimable
subject to eligibility and approval
HRD Corp / Company Registration
Individual Self-Pay Registration
Register & Pay
This form is for participants paying personally. If your company is sponsoring your training or using HRD Corp levy, close this form and choose HRD Corp / Company Registration instead.
Managing Gen Z With Confidence
30 November & 1 December 2026 · Kuala Lumpur
RM 3,150
Self-Pay Early Bird · Save RM350 · Ends 30 September 2026
Company / HRD Corp registration?
Contact GOFLEX instead →