Program Details: January 21st & 22nd, 2026

from 9:00 AM to 5:30 PM

A hands-on two-day program designed to help sales and marketing teams use AI the right way, to work faster, communicate better, and make smarter decisions. This training focuses on practical AI tools that support real sales conversations, campaign planning, and content creation.

Built for professionals who want to use AI to improve performance, not replace human thinking.

What You’ll Learn

• How to use ChatGPT and conversational AI in sales conversations

• AI-driven objection handling, pitch refinement, and personalization

• Using AI to analyse competitors, market trends, and customer insights

• Defining your USP and campaign messaging with AI support

• Building AI-assisted marketing campaigns from planning to execution

• Creating visual marketing materials using AI design tools

• Simple workflows to integrate AI into daily sales and marketing tasks

Why Attend

This is a practical, tool-based workshop, not a theory session. You’ll test AI tools live, work through real scenarios, and leave with workflows you can immediately apply to sales conversations, marketing campaigns, and team training.

HRDC claimable. Designed for professionals who want practical AI skills they can actually use.